On July 28, Kazan Expo will host the 12th International Economic Summit “Russia — Islamic world: KazanSummit”. In the framework of the Summit, 10 shows of up-and-coming modest fashion designers will take place. Modest fashion is an upcoming trend that images the new aesthetics of modesty and modernity. Along with the designer shows, Modest Fashion Day will comprise a business program - experts from Russia and abroad will consider prospects of the modest fashion and means of support for designers endowed with talent.
Please apply for the registration below. The number of invitations is limited. Free participation is available via EXHIBITION VISITOR package.
Schedule for Modest Fashion Day:
3.30 p.m. to 5 p.m. Open Call: developing the modest fashion infrastructure in Russia
How can modest fashion designers sell at Russian and global platforms? What do modest fashion designers lack for successful brand growth? Which Russian region can become the modest fashion capital? Image-building and economic prospects for modest fashion in regions.
5 p.m. to 6:30 p.m. Future of modest fashion: who will support young talents?
How can a modest fashion brand get into the spotlight? What promotion mistakes do emerging brands do? Which promotion tools should be used and which have gone useless? How to identify specifics of your target audience and communicate with it?
7 p.m. to 10 p.m. Modest Fashion Show
7:00 p.m. SAHARA
7:15 p.m. ZUHAT
7:30 p.m. Measure
8:00 p.m. su su
8:15 p.m. Guzelem
8:30 p.m. Alsu Gilmi
9:00 p.m. VALENTIN YUDASHKIN
9:15 p.m. IGORGULYAEV
«Cultural and religious reasons may have birthed modest fashion, but today the aesthetic has gone to a whole new stylish place, turning the heads of a young generation of cosmopolitan, social media-savvy consumers».
– Vogue UK
«Fashion reflects the world around it, and women who dress modestly are highly visible both on the streets of modern cities and in media imagery».
– The Guardian
«This is how the term ‘modest wear’ came into being. DKNY, Uniqlo, H&M, Dolce & Gabbana, Oscar de la Renta, Tommy Hilfiger, Mango, Monique Lhuillier and a lot of other prominent fashion houses and brands joined the game to contend for the Muslim market».
KazanSummit organizers are taking all the necessary precautions to prevent coronavirus spreading. Rospotrebnadzor’s regulations for exhibition events will be followed. The sanitary protocol will comprise temperature measurement at the entrances, mask wearing, sanitizer use, regular disinfection of public spaces, and more.