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Modest Fashion Day

On July 28, Kazan Expo will host the 12th International Economic Summit “Russia — Islamic world: KazanSummit”. In the framework of the Summit, 10 shows of up-and-coming modest fashion designers will take place. Modest fashion is an upcoming trend that images the new aesthetics of modesty and modernity. Along with the designer shows, Modest Fashion Day will comprise a business program - experts from Russia and abroad will consider prospects of the modest fashion and means of support for designers endowed with talent.

Please apply for the registration below. The number of invitations is limited. Free participation is available via EXHIBITION VISITOR package.

Schedule for Modest Fashion Day:

3.30 p.m. to 5 p.m. Open Call: developing the modest fashion infrastructure in Russia
How can modest fashion designers sell at Russian and global platforms? What do modest fashion designers lack for successful brand growth? Which Russian region can become the modest fashion capital? Image-building and economic prospects for modest fashion in regions.

Dilyara Sadrieva
Expert and analyst of the Muslim / modest fashion industry in Russia, co-founder of the MODEST RUSSIA platform, regional director of the Council of Modest Fashion, member of the advisory board and official representative of the line of international Modest Fashion Weeks in Russia and the CIS
Franka Soeria
Modest Fashion Expert Global Head - Council of Modest Fashion Co-founder #Markamarie
Giulio di Sabato
Owner of Sari Spazio Fashion Showroom and President of Best Showroom (Italian Chamber for Fashion Showrooms)
Narmin Ichaeva
PR specialist, strategic brand development consultant in the muslim lifestyle & halal industry, co-founder and managing director of the international communication agency WANDI Group, author and creative director of the WANDI Bazar project, founder of the WANDI Academy
Zainab Saydulaeva
Founder of Measure brand and owner of Others modest fashion showroom
Aliya Khalikova
Executive Director of SAHARA
Rail Gimadeev
Executive Director of SABR brand

5 p.m. to 6:30 p.m. Future of modest fashion: who will support young talents?
How can a modest fashion brand get into the spotlight? What promotion mistakes do emerging brands do? Which promotion tools should be used and which have gone useless? How to identify specifics of your target audience and communicate with it?

Dzhannat Mingazova
Modest fashion expert, founder of Modest Covered and author of Fashion Iftar
Sara Sozzani Maino
Deputy Editor-in-Chief at Vogue Italy, Head of Vogue Talents, International Brand Ambassador at Camera Nazionale della Moda Italiana
Photo: Andy Massaccesi
Yurate Gurauskaite
Editor-in-Chief of InStyle Russia
Ali Charisma
National Chairman of Indonesian Fashion Chamber and Director of Muslim Fashion Festival Indonesia
Madonna Mur
Journalist, author of the MUR, largest fashion Telegram Channel, former Editor-in-Chief of PEOPLETALK
Olga Mikhailovskaya
Head of Global Talents Program at Russian Fashion Council, Fashion Columnist (Vogue Russia, Kommersant), Co-founder of Front, online platform of Russian brands, founder of Front Fashion Telegram Channel
Svetlana Alekseeva
The owner of the FFLD agency, among the clients: Alena Akhmadullina, Akhmadullina Dreams, Snezhnaya Koroleva, Laroom, etc.
Salikhat Kasumova
Model, modest fashion blogger

7 p.m. to 10 p.m. Modest Fashion Show

Participating brands:
7:00 p.m. SAHARA
7:15 p.m. ZUHAT
7:30 p.m. Measure
8:00 p.m. su su
8:15 p.m. Guzelem
8:30 p.m. Alsu Gilmi

«Cultural and religious reasons may have birthed modest fashion, but today the aesthetic has gone to a whole new stylish place, turning the heads of a young generation of cosmopolitan, social media-savvy consumers».
– Vogue UK

«Fashion reflects the world around it, and women who dress modestly are highly visible both on the streets of modern cities and in media imagery».
– The Guardian

«This is how the term ‘modest wear’ came into being. DKNY, Uniqlo, H&M, Dolce & Gabbana, Oscar de la Renta, Tommy Hilfiger, Mango, Monique Lhuillier and a lot of other prominent fashion houses and brands joined the game to contend for the Muslim market».
– Kommersant

KazanSummit organizers are taking all the necessary precautions to prevent coronavirus spreading. Rospotrebnadzor’s regulations for exhibition events will be followed. The sanitary protocol will comprise temperature measurement at the entrances, mask wearing, sanitizer use, regular disinfection of public spaces, and more.