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New media: how to shape an image and monitor the reputation in the modern media scene

On April 24, 2019, at 13:00, the session “New Media: How to shape an image and monitor reputation in modern media scene” will be held within the framework of the XI International Economic Summit “Russia - Islamic World: KazanSummit 2019”.

Modern print media is losing its readers, giving way to online media. However, the online media also cannot be considered as leaders in media space, since at present time alternative media is emerging: social networks, messengers, mailings and other ways of direct access to a reader. At the same time, reputation of people today is more influenced by publications in messengers’ anonymous channels, which can become a source of information for media. Of course, unverified information always affects an image of media, but causes hype, on a wave of which media can gain a large number of readers.

Among the moderators are:

1)    Tatyana Magera - Associate Professor, Deputy Head:Faculty of Communications, Media, and Design / School of Media.

2)    Anna Belikova- Chief specialist of the external communications service Russia Today.

Key issues:

-How to maintain a balance between fair play and a race for visitors?

-Are hype and halal compatible in media space and can it remain ethical? Is it possible to maintain (your own) popularity?

-How to make a restructuring in modern media space in the right way?

-An importance of fact-checking for modern media and its impact on reputation.

About this and much more we will talk at the Summit «Russia-Islamic world: KazanSummit 2019»!