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Modest Fashion Day

On May 19, CEC "Piramida" will host the 13th International Economic Summit “Russia — Islamic world: KazanSummit”. In the framework of the Summit, 12 shows of up-and-coming modest fashion designers will take place. Modest fashion is an upcoming trend that images the new aesthetics of modesty and modernity. Along with the designer shows, Modest Fashion Day will comprise a business program - experts from Russia and abroad will consider prospects of the modest fashion and means of support for designers endowed with talent.


  • «Cultural and religious reasons may have birthed modest fashion, but today the aesthetic has gone to a whole new stylish place, turning the heads of a young generation of cosmopolitan, social media-savvy consumers».

    – Vogue UK
  • «Fashion reflects the world around it, and women who dress modestly are highly visible both on the streets of modern cities and in media imagery».
    – The Guardian
  • «This is how the term ‘modest wear’ came into being. DKNY, Uniqlo, H&M, Dolce & Gabbana, Oscar de la Renta, Tommy Hilfiger, Mango, Monique Lhuillier and a lot of other prominent fashion houses and brands joined the game to contend for the Muslim market».
    – Kommersant

The program is aimed primarily at supporting talented designers working in the Modest fashion segment, uniting and developing the professional modest community, and provides great opportunity for Russian and foreign designers to demonstrate their potential, communicate with international experts at the most prestigious and professional platform at the moment in Russia in fast-growing trend in fashion. Guests are welcome to enjoy and appreciate various translation of Modest Fashion by talents from different countries due to different standards of modesty.

Modest fashion is a serious business, the capacity of which is billions of dollars around the world.

Modest fashion is a promising direction in the fashion industry, which reflects the new aesthetics of modesty and modernity, certain values.

Schedule for Modest Fashion Day:

19 May, Thursday

  • 19:00-21:00
    «Pyramid»

    Fashion Show “Kazan Modest Fashion Day 2022”

    The Modest Fashion Day fashion show is a promising trend in the fashion industry that reflects new aesthetics of decency and modernity.

20 May, Friday

  • 13:30-15:00
    Halal to Consumers (H2C) Hall "Halal Lifestyle", RUSSIA HALAL EXPO Pavilion, 1st floor

    Modest fashion as means of intercultural communication

    Moderator: Sadrieva DILYARA, Regional Director of Modest Fashion in Russia and the CIS.
  • 15:15-16:45
    Halal to Consumers (H2C) Hall "Halal Lifestyle", RUSSIA HALAL EXPO Pavilion, 1st floor

    Modest fashion - building an effective business. Interaction with consumers, mass media and retail in the new reality

    Moderator: Franca SOERIA, Expert of Modest Fashion.
  • Azukar Moreno Uzbekistan/Spain
  • Buro Banu Kazan/Russia
  • Shelline Kazan/Russia
  • Al-Shiira Samara/Russia
  • KUZMA Russia
  • Alena Akhmadullina Russia
  • RESTU PRATIWI Indonesia
  • ANARAS Indonesia
  • LI SCARF Indonesia
  • ASHERI Kazakhstan
  • Sultan Saliev Russia
  • Bloombia Russia